Since Google has taken over YouTube, they’ve gone to great lengths to make advertising on YouTube as easy and customizable as creating ads in AdWords. The options are nearly as numerous, with the two major options being display ads and video ads.
Formats: YouTube’s Display and Video Ads
YouTube Advertising Display Ads exist within the greater Google Display Network. Display ads let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos.
These are just like the regular Google Display Ads, available as standard banner ads and rich media ads. You can use topic categories and keywords to specify where you want these banner ads to appear. Bright, colorful images that will grab the eye are best practice.
In-video overlay ads appear as pop-ups within existing contextually targeted videos that are targeted by selected queries. Destination URLs within in-video ads can go to locations outside of YouTube.
Creating YouTube video ads is easy and completely free – you can shoot it yourself for a homebrewed feel, or hire some help for a crisp, professional look.
