SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
What is SEO?
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Search ranking factors can be considered proxies for aspects of the user experience. Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and crawl ability and mobile-friendliness are important site architecture factors.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings.
In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
With that, here are the steps to create an SEO strategy in 2020:
Step #1: Create a List of Keywords
Step #2: Analyze Google’s First Page
Step #3: Create Something Different or Better
Step #4: Optimize for Off-page SEO
Step #5: Optimize For On-Page SEO
Step #6: Optimize For Search Intent
Step #7: Make Your Content Look Awesome
Step #8: Build Links to Your Page
Step #9: Improve and Update Your Content
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.
