We define SEO analytics as the methods that:
Collect own data pertinent to acquiring engaged organic traffic. This entails measurement definition, implementation and updates.Help act on the data in to create growth of engaged organic traffic. This entails visualization and reporting, analysis, task planning, execution.
We do not include keyword research and other market research under the SEO analytics umbrella. In SEO analytics, you use your own data about your own marketing. In keyword research, you look at what users search for before your website starts ranking for it, or you look at ranking positions of content published on websites other than yours. Those are two distinctly different stages of an SEO project, and we’re going to keep this article focused on SEO analytics.
